Buff.Game’s Success Story: 1M+ Impressions and Increased Conversions with SplitHub

Buff.Game’s Success Story: 1M+ Impressions and Increased Conversions with SplitHub

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At SplitHub.io, we are passionate about helping our clients maximize their digital marketing efforts through precise and powerful A/B testing. In our recent collaboration with Buff.Game, we helped them significantly increase the effectiveness of their ad campaigns by optimizing their landing pages.

About Buff.Game

Buff.Game is a fast-growing platform that rewards gamers for playing their favorite games. By simply gaming, users can earn Buff points that can be redeemed for in-game rewards, gift cards, and even gaming hardware. With 15 millions of active users worldwide, Buff.Game is creating an exciting community for gamers, making it more rewarding to do what they love. In addition, Buff.Game has expanded its ecosystem with portal.buff.game, a gaming news hub that keeps users up to date with the latest in the gaming world—from game releases to esports updates and community news.



Buff.Game wanted to boost conversions from their ad campaigns. They knew their ad landing pages could be performing better, but with multiple designs and messaging options to test, they needed a tool that could handle a large volume of traffic and data efficiently. That’s where SplitHub came in.

The Process

Using SplitHub.io, Buff.Game ran extensive A/B tests across multiple landing page variants, analyzing over 1 million impressions. This massive data set allowed us to identify exactly which elements of the landing pages resonated with users the most.

Our tests covered various elements, including:

  • Headline variations
  • CTA button designs and placements
  • Different layouts for desktop and mobile
  • Engaging visuals and media choices

The Results

Thanks to the insights from the A/B tests, Buff.Game was able to:

  • Achieve a 30% increase in conversion rates for the top-performing landing page.
  • Improve user engagement on landing pages by 15%.
  • Enhance overall ad spend efficiency by 20%, ensuring more value for every dollar spent.

These results demonstrate the power of data-driven decision-making and the impact of running tests at scale. By continuously optimizing their landing pages, Buff.Game has not only improved conversions but also gained a better understanding of what their users respond to.


We’re proud to be a part of Buff.Game’s growth journey and look forward to more successful collaborations!